São Paulo (; Portuguese: [sɐ̃w ˈpawlu] ; Portuguese for 'Saint Paul') is the capital city of the state of the same name, as well as the most populous city in Brazil, South America, the Americas, and in both the Western and Southern Hemispheres. The city exerts international influence in commerce, finance, culture, gastronomy, arts, fashion, technology, entertainment and media, having been listed by UNESCO's Creative Cities Network as a "City of Film" and the title of "World Capital of Gastronomy", and by the Globalization and World Cities Research Network (GaWC) as an alpha global city. It is the largest urban area by population outside Asia and the most populous Portuguese-speaking city in the world. The city's name "São Paulo" honors Paul the Apostle and people from the capital city are known as paulistanos (while paulistas refers to people from the state of São Paulo more generally). The city's Latin motto is Non ducor, duco, which translates as "I am not led, I lead".
Founded in 1554 by Jesuit priests, São Paulo is one of the oldest continuously inhabited cities on the American continent.
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