Keuruu (Finnish: [ˈkeu̯ruː]; Swedish: Keuru) is a town and municipality of Finland. It is located in the province of Western Finland and is part of the Central Finland region. The municipality has a population of 9,014 (31 December 2025) and covers an area of 1,430.57 square kilometres (552.35 sq mi) of which 172.4 km2 (66.6 sq mi) is water. The population density is 7.17 inhabitants per square kilometre (18.6/sq mi). The town center and Haapamäki village are both the most populated places in Keuruu.
The municipality is unilingually Finnish. The municipality of Pihlajavesi was consolidated with Keuruu in 1969.
The subject of the coat of arms of Keuruu is inspired by agriculture (referenced by crossed flails) and the church trips that were once made in the area on long rowboats. The coat of arms was designed by Olof Eriksson and was adopted on 30 December 1952.
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