Max Factor (1872–1938)
Born 1872 CE, died 1938 CE.
Max Factor Sr. (September 15, 1877 – August 30, 1938), born Maksymilian Faktorowicz, was a Polish-American businessman, beautician, entrepreneur and inventor. As a founder of the cosmetics giant Max Factor & Company, he largely developed the modern cosmetics industry in the United States and popularized the term "make-up" in noun form based on the verb. He is also known for doing makeovers for starlets and giving them their signature looks; his most iconic works include Jean Harlow's platinum hair, Clara Bow's bob, Lucille Ball's false lashes and red curls, and Joan Crawford's "Hunter's Bow", or overdrawn lips.
Text from the Wikipedia article Max_Factor_Sr., licensed CC BY-SA 4.0.